We believe brands are built through intention, not shortcuts. Through process, patience, and clarity of vision.
Chémin exists to help founders slow down and build with care. To think deeply about identity, story, and how their brand is experienced in the world. Fragrance is our medium, but the work is about meaning, memory, and longevity. What we create is not designed to trend. It is designed to endure.
SELECT FROM OUR OFFERINGS ↓
01. Brand Identity & Creative Direction
At the foundation of every strong brand is clarity. We work with founders to define the language, visual world, and emotional center of their brand before anything is produced.
Through narrative development, naming, creative direction, and brand architecture, we help establish identities that feel cohesive, intentional, and built to endure. This work ensures that fragrance, design, and storytelling move in alignment, creating brands that are recognizable, resonant, and trusted over time.
When identity is clearly defined, every touchpoint speaks with purpose.
02. Custom Fragrance & Product Development
We specialize in creating custom fragrance compositions that reflect a brand’s identity, values, and point of view. Each scent is developed with depth, memory, and intention, designed to feel expressive and distinctly its own.
Our fragrances are built to live across products, spaces, and experiences, from signature perfumes and body care to home fragrance, retail environments, and brand activations. Through careful formulation, testing, and refinement, we ensure each creation feels cohesive, purposeful, and aligned with the brand it represents.
Fragrance becomes more than a product. It becomes a sensory extension of the brand.
03. Packaging, Small-Batch Manufacturing & Fulfillment
We bring concepts into finished, launch-ready form through in-house production at the Chémin Atelier in Atlanta. Our small-batch manufacturing model allows for precision, quality control, and thoughtful execution at every stage.
From packaging design and sourcing to filling, finishing, and fulfillment, we manage the production process with care and consistency. This ensures that each product feels refined, complete, and aligned with the brand’s standards before it reaches the market.
The result is product that reflects the same intention and integrity as the brand behind it.
04. A Selection of Work Shaped Inside the Chémin Atelier.
WHAT MAKES US DIFFERENT
We believe in doing good work
and being nice to people
We also believe that fragrance is personal- not commercial, and that integrating scent into a brand's overall marketing and communication strategy allows you to leverage the psychological and emotional power of fragrance to reinforce brand messaging and increase brand loyalty.
Our brand is built upon the legacy of medicine woman Mary Lena “Chémin” Portalis, the paternal grandmother of our founder November Nichols. She cared for herself and others with grace and love and created hand-crafted tea remedies, fragrant tinctures, and rituals, which she shared with her community. It was her belief that beauty is cultivated from within - and we could’t agree with her more
If you're looking for a company that takes care of you and cares as much as you do... Why hello there, we're here to help.
Our Process
Phase one: analyze
We delve deep into your brand building journey. We assess the 'what' and 'why' of your endeavors – what you're doing and why it matters. Our focus extends to evaluating the market landscape, ensuring a comprehensive understanding of the currents shaping your industry. This phase sets the groundwork for informed decisions and strategic leaps forward.
Phase two: plan
We forge a precise roadmap for your Indie Fragrance Brand that aligns seamlessly with your core purpose and values. Your brand's role in your envisioned ideal is vividly defined, linking your aspirations with tangible goals. Delving into your quintessential client, we decipher their needs and challenges, carving the path to tailored solutions.
Phase three: build
We shape the very essence of your brand. We meticulously establish your brand's unique voice and compelling narrative. A clear vision emerges, outlining how your brand will make its mark on the world. With deliberate focus, we select your inaugural product or service, ensuring excellence in execution. Education becomes a cornerstone – equipping you with the skills to craft your products or, if outsourcing, to guide the process.
phase four: launch
The Launch phase is the culmination of meticulous groundwork. It involves strategically selecting your marketplace platform, producing your initial product run, and solidifying your brand's aesthetic through captivating branding, brand photography, both of you, the founder, and your products. Elevating the client experience, we craft an enchanting unboxing journey tailored for your quintessential clients. This phase epitomizes the transition from vision to reality, marking the moment your brand steps into the spotlight.
phase five: scale
In the Final Scale phase, precision takes center stage. Data analysis drives informed decisions, while insights from your quintessential clients shape growth strategies. Prioritizing their desires and refining your successful approaches becomes paramount. Relationship-building and strategic partnerships solidify your position.
what they're saying:
“I have grown so much in my confidence and as a founder! I 100% recommend Chemin as a trusted source to help you build your fragrance brand." ”
— Tyleene, Vacello
what they're saying:
“I swear she is like a fragrance fairy godmother!.”
— Mercedes, Atlanta, Georgia
what they're saying:
“There is something sexy and LUXE about having your own bespoke fragrance! Thank you Maison Chémin.”
— Brandon, Miami, Florida
Chemin
Work with
We take on a limited number of projects to protect the craft. If you’re ready to build something intentional and enduring — we’d love to talk.
contact us
Phone
(404) 760 2777