Learning the Language of Fragrance
Tyleene Brown came to Chémin with a deep love for fragrance and a growing candle brand, Metta, but without a clear path forward. While her passion for scent was undeniable, she sought greater structure, direction, and understanding of how fragrance could evolve beyond a single product category. She knew there was more possible, she just needed guidance to access it.
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Direction Takes Shape
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Through Chémin’s Building Your Own Brand Program, Tyleene gained the foundation she was missing. She immersed herself in the art and science of fragrance creation, learning formulation, industry standards, and the business framework behind scent-driven brands. This experience transformed her from a candle enthusiast into a Fragrancepreneur, equipped with both creative confidence and strategic clarity.
Continuing through the Custom Product Design and Development Program, Tyleene reimagined Metta entirely. With Chémin’s support, she refined her brand vision, expanded her offerings, and reshaped her go-to-market strategy to better reflect her evolving identity and the clients she wished to serve.
Two Founders,
One Creative Language
Working in close creative partnership, the Vacello founder and Chémin founder developed a brand with a clear point of view and a lasting emotional signature.
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From fragrance composition to packaging and brand materials, every element was thoughtfully crafted to reflect the story behind its creation. Vacello stands as a testament to what can happen when passion is met with direction, and when a brand is given the space to fully become itself.
The result of this transformation is Vacello, an innovative fragrance diffuser that represents the next chapter of Tyleene’s journey. Developed through Chémin’s expertise in scent alchemy, branding, and product development, Vacello symbolizes both the radiance of a candle’s flame and the vessel that holds its light.