The Call to Ritual
Ehi O. came to Chémin with a vision rooted in memory, heritage, and the sacred role of scent. She carried a clear emotional point of view shaped by African aromatic traditions, but the brand itself was still taking form. Chémin helped translate that feeling into a grounded creative direction, guiding the early decisions that would define Maison Fidé’s purpose and tone.
Shaping the Vision
Building Maison Fidé required patience and precision. Chémin worked closely with Ehi through fragrance development and the many decisions that followed, from bottles and boxes to color palettes and materials. Each element was tested, reconsidered, and refined. Together, we shaped a cohesive system where scent, packaging, and identity spoke the same language.
From Concept to a
Thoughtfully Executed Launch
Chémin supported Maison Fidé through every stage of development — guiding fragrance creation, packaging, and production decisions.
The House That Emerged
The result is Maison Fidé, a luxe fragrance house rooted in ritual and return. Guided by Chémin’s expertise in scent alchemy, brand development, and production, the debut fragrance and its presentation reflect a brand built with intention at every level.
From formulation to final form, Maison Fidé stands as a testament to what happens when a founder’s vision is met with structure, care, and unwavering commitment to getting it right.
Maison Fidé Gallery
Chemin
Work with
We take on a limited number of projects to protect the craft. If you’re ready to build something intentional and enduring — we’d love to talk.
